Follow the steps below to finish setting up the conversion tracking for your conversion action ADWORDS GOODWILL SW FLORIDA CALL CODE 1. Add the tag to your website Either you or your webmaster will need to add the conversion tracking tag below to your website. Add the tag between the and tags of the page where the phone number appears on your website. Learn more at https://support.google.com/adwords/answer/6095883?&hl=en_US#add_tag 2. Configure your call extensions If you haven't already, create at least one call extension using a Google forwarding number, and make sure it's applied to the campaign you want to track. Learn more at https://support.google.com/adwords/answer/2453991?&hl=en_US